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Monday, April 21, 2014

The government just approved an even weirder way to get drunk!

The same government that won’t let us have commercial drones or home DNA testing kits has made yet another brilliant regulatory decision. The U.S. Treasury’s Alcohol and Tobacco Tax and Trade Bureau has just approved — wait for it — powdered alcohol. A Bevlaw blogger first spotted the application, which approves seven different varieties of powdered alcohol. The blogger writes, “I am not astonished that this is a real product — but I am absolutely astonished that this is approved. … The person that pushed this through must be very patient or lucky.” (Via Lehrman Beverage Law) Powdered alcohol isn’t a totally novel concept — in 2007, food technology students in the Netherlands came up with Booz2Go, a just-add-water powder which could turn any drink into an alcohol. (Via YouTube / Diagonal Line) The alcohol powder that will be coming to the States includes vodka and rum powders, along with powdered cocktails like Lemon Drop, Cosmopolitan, Mojito and Margarita. They’re all going to be marketed under the brand … *deep sigh* … “Palcohol.” In what appears to be one of its rare moments of maturity, the Internet has greeted Palcohol with skepticism. Gawker calls Palcohol “a product that, in the wrong hands, could make the darkest days of the Four Loko era look tame.” And The Braiser rants, “An alcoholic product that could easily be confused for a Crystal Lite package CLEARLY WON’T CAUSE ANY TROUBLE, RIGHT GUYS? *facepalm*” - See more
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