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“We’re a little uneasy about it,” says the creator of the original app.
The dorm room in the classic age of the sock on the doorknob.
Duke University / Flickr: dukeyearlook
Clorox, the Fortune 500 company with net annual sales of nearly $6 billion, is crossing into bizarre new frontiers this week with its new hookup app, Sock-It.
The app acts like the classic sock-on-the-doorknob to alert your roommate you're having sex in the room. You may be wondering, why do I need an app to tell my roommate instead of just texting him/her "dont come in im haping sec"?
I wondered the same thing last May when I got a pitch for an app called Sendasock, made by two students at the Maryland Institute College of Art. It's the same concept – you "send a sock" to your roommate through the app when you want privacy for doing your vile carnal deeds. The app itself wasn't all that great, but it was interesting as part of a larger trend of sex apps made by 20-something men. Now it appears the conglomerate has cribbed Sendasock's premise for its own.
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