Buzz Skull . Welcome to the Brutal Buzz, I am IndieVisible and will be your host.

Tuesday, March 18, 2014

Troubled Yoga Brand Lululemon Tries To Reinvent Itself With A Fashion Collection

It’s called &go.


Late last year, Lululemon's CEO Chip Wilson claimed that some women's bodies "just don’t work" in the brand's pants.


Late last year, Lululemon's CEO Chip Wilson claimed that some women's bodies "just don’t work" in the brand's pants.


The yoga brand's sales took a major nosedive, and after a lackluster apology ("I’m sad for the repercussions of my actions"), Wilson was ousted from his leadership role.


Lululemon.com


Now the brand is working on rebuilding its image, and they're hoping to do that in part through a new capsule collection called &go.


Now the brand is working on rebuilding its image, and they're hoping to do that in part through a new capsule collection called &go.


"You don't have time for a wardrobe that keeps forcing you to change," reads an ad for the collection. "You're busy living. We get it."


Lululemon.com





View Entire List ›




via IFTTT Click Here to meet women in your area right now online!

No comments:

Post a Comment

Real Time Web Analytics