Thursday, March 6, 2014

These Women's Magazines Were Redesigned To Spotlight Violence Against Women

“Thankfully, these are fake magazines. Unfortunately, these are real problems,” says Catapult, the crowd-funding site that launched the project.

The result is pretty jarring:

Via catapult.org

Catapult is a crowd funding platform finds and helps fund international efforts to build women's equality. In the year the organization has existed, it has given about $5.5 million to girls' and women's NGOs worldwide, Tyler LePard, the organization's Senior Digital Strategist, told BuzzFeed.

For this year's International Women's Day, Maz Kessler, Catapult's Founder and Creative Director, wanted to bring gender justice issues to a broader audience and create a parody campaign. The covers launched on Monday, and so far, Catapult says the response has been really positive.

"It's a little more risky than what we've done before, so we weren't sure how it would go over," LePard told BuzzFeed. "But we've gotten really good support from our partners."