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Meet the “Menstrual Man” who is changing the way people think and talk about women’s periods in rural villages throughout India.
This is Arunachalam Muruganantham, the man who is revolutionising feminine hygiene products for women in India.
A high school dropout from a poor family, Muruganantham is an unlikely hero for women in India.
Amit Virmani
This "revolution" came about after Muruganantham discovered his wife was using "nasty cloths" instead of sanitary napkins during her period.
He said the cloth was in such a bad state he "would not even use it to clean my scooter." Apparently his wife didn't buy sanitary napkins or pads because, as they cost so much, she wouldn't be able afford household essentials for her family.
Upon his discovery, he went into town to buy his wife a sanitary napkin, and said it was quickly sold to him as though it was a banned item.
Amit Virmani
He realised that sanitary napkins were being sold at 40 times the price they should be sold at for what they weighed, and decided that he could make them cheaper himself.
He then made a cotton pad for his wife and asked for feedback. His wife then had to explain that periods are monthly, to which he responded: "I can't wait a month for each feedback, it'll take two decades!" So, he had to find volunteers.
Amit Virmani
In his search for volunteers, Muruganantham discovered that only 7% of women in India use sanitary napkins, and only 2% of women in rural areas use them.
The women like his wife who use cloths are so embarrassed by their periods, they don't lay their cloths out in the sun to dry, which means they are never disinfected. This is a major reason of why 70% of all reproductive diseases in India are caused by poor menstrual hygiene.
According to the BBC, he also found that many women used "but other unhygienic substances such as sand, sawdust, leaves, and even ash" to absorb their menstrual fluid.
Amit Virmani
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