The BuzzFeed Style Guide aims to provide a prevailing, and evolving, set of standards for the internet and social media.
BuzzFeed publishes news and entertainment in the language of the web, and in our work we rely on a style guide to govern everything from hard-hitting journalism to fun quizzes. We value consistency and accuracy across those formats and categories. (For instance, knowing how to treat numbers is important, but so is correctly spelling "fangirl.") Our perspective reflects that of the internet at large, which is why we hope other sites and organizations across the web will find these guidelines useful. This style guide will be updated regularly to ensure it remains relevant and responds accordingly to changes in language and common, casual usage.
BuzzFeed's preferred dictionary is Merriam Webster's Collegiate Dictionary, 11th Edition (m-w.com). In Webster's, the first spelling of a word should generally be used (unless it appears in the word list below or is preferred by The Associated Press Stylebook). The preferred style manual is the AP Stylebook. Please consult Chicago Manual of Style for issues not covered by AP Stylebook as well as for more detailed information and discussion, where applicable. Any style point mentioned in this guide overrules those publications.
This style guide provides a reference to common words and terms used on BuzzFeed (see: Word List) and information on style issues particular to the site. It is not intended to be a comprehensive manual of grammar and style.
?! (never !?)
@replies, @mentions (on Twitter)
24/7
3D
7-Eleven
A-list, B-list (etc., when referring to an "A-list celeb")
ABCs
Abdel-Fattah al-Sisi
AC (for air-conditioning)
administration (lowercase "a" in political terms, e.g., "It has been something the administration has avoided" or "the Obama administration")
adviser
after-party
AIDS
airlift
aka (UNLESS it starts a sentence, in which case AKA is acceptable — Aka just looks weird)
alcohol: Drink names are usually lowercase (exception: Bloody Mary)
al-Qaeda
all-nighter
a.m., p.m.
Amex (for American Express)
amendments: First Amendment, 19th Amendment (cap "A" when referencing specific amendments)
the Apple Store
A side (n.); A-side (adj.)
autocorrect
autofill
Auto-Tune
awards season / awards show (preferable to "award")
baby daddy, baby mama (two words)
backstory
bandana
bandmates
Bashar al-Assad
batshit
beatboxer, beatboxing
beatdown (n.)
best-seller, best-selling (New York Times best-seller list)
Beyoncé
binge-watch
bitchface
Bitcoin vs. bitcoin (capped as a concept, lowercase as currency)
BlackBerry, BlackBerrys
blond (adj., n.) when referring to men or when used in a genderless context
blonde (adj., n.) when referring to women
Bloody Mary, Bloody Marys
bougie (adj.), bougiest (from bourgeoisie)
bread crumbs
Britpop
bro-down
bro-ing
B side (n.); B-side (adj.)
bull dyke (n.); bull-dyke (adj.)
buzzer beater
BS, BS'd, BS'ing
Cabinet (cap when referring to the governmental advisers)
Cap'n Crunch
catfight
catfished (as a verb, lowercase)
CBGB (not CBGB's)
Cee Lo Green
cell phone (but smartphone)
chatroom (one word)
cheese: What's capped and what's not? Consult MW, but here's a list of some commonly referenced cheeses: Brie, cheddar, Comté, Feta, Fontina, Gruyère, Monterey Jack, mozzarella, Parmesan, Parmigiano-Reggiano, Romano
child care (n.); child-care (adj.)
chocolaty (not "chocolatey")
circle jerk
civil rights movement
class-action lawsuit
click-through
Coca-Cola
come (v.); cum (n.) — (omg yes, this is really here)
coming-out (n., adj.), come out (v.)
commenter
company names: Refer to a company as "it," not "they." Exception: Band names usually take a plural construction ("The band is on tour"; but "Arcade Fire are playing tonight."). Omit "Co.," "Corp.," "Inc.," "Ltd.," etc.
Con Edison; Con Ed is OK on second reference
congressional district (lowercase "c" and "d")
court cases: Italicize and use "v." instead of "vs." (Roe v. Wade)
Craigslist
crop top
crow's-feet (n.)
crowdfund (all forms)
crowdsource (all forms)
d-bag
day care (two words)
deal breaker (two words)
decade-long
Deep South
de-friend (not unfriend)
Democratic Party (cap "P")
die-hard (adj.), diehard (n.)
diss (meaning to disrespect)
DIY
DJ (n., v.); DJ'ed, DJ'ing
"don't ask, don't tell" (lowercase, in quotes, with a comma for the military policy; in subsequent references, no quotes or abbreviate as DADT)
dos and don'ts
douchebag
doughnut (but: Dunkin' Donuts)
down-low
Down syndrome
downtime
DREAMer (when referring to advocates of the DREAM Act)
drive-thru (as noun)
Dr.: Do not use the term "Dr." to refer to non-medical doctors who hold a doctorate
drum-and-bass
duckface
dumpster
Earth (capped only when referring explicitly to the planet; "The biggest on Earth" but "a down-to-earth guy")
eBay
[ed.:] – for ed notes in running text, cap "Ed.:" if it starts a sentence or is its own sentence
Ecstasy (cap "E" for the drug)
Election Day (but lowercase "election night")
Electoral College
e-book, e-commerce, e-cigarette
email
emoji (lowercase)
ever closer (no hyphen)
eyeing
F-you (as a noun)
Facebook (always capped, in any form)
facedown (adj.)
face-to-face (adj., adv.)
faceup (adj.), face up (v.)
fan base
fan fiction, fan fic
fanboy/fangirl
farmers' market
fauxhawk
fave, faved, fave-ing (as in, "I faved his tweet")
FBI
first lady / first family
first-timer
First World problem
fist-bump (v.); fist bump (n.)
flat iron (hair tool, n.); flat-iron (v.); Flatiron District
flatscreen (one word, both as n. and adj.)
foreign words and phrases: If you can find it in MW, no italics necessary; if you can't, put in italics
Fox News (not FOX)
friend zone (n.); friend-zone (v.)
frontman / frontwoman
fundraiser, fundraising (contrary to AP and MW)
Froot Loops (not Fruit Loops)
froyo
fuckup (n.), fuck up (v.), fucked-up (adj.)
Gchat
G.E.D.
Gehad el-Haddad
Generation X, Gen X'er
Gholam Hossein Mohsen Ejeie
GIF/GIF'd (as verb), GIFs
glowstick
god: Cap only if explicitly referring to or alluding to a deity; lowercase otherwise, especially in common phrases ("Thank god she was OK," "Oh god, he thought," "And god knows we needed all the help we could get")
god-awful
goddamn (per Webster's), goddamnit, goddamned
good-bye
Google+ (preferred over Google Plus)
google (v.); Google (n.)
Gov. (OK on first reference preceding governor's name)
gray (not grey)
grown-up (for all forms)
G-spot
gun control, gun rights (do not hyphenate, even if it's modifying a noun — consider noun phrases)
haha (interjection); ha-ha (n.)
hair care (n.), hair-care (adj.)
hair dryer (but blow-dryer)
hair spray
hairstylist
Hanukkah
hardcore (all uses)
hashtag
hate-watching
HBIC
head count
headscarf
headshot
health care (all forms)
heartrending, gut-wrenching, nerve-racking: Via MW, heartrending denotes sadness, gut-wrenching is meant to describe something that causes "great mental or emotional pain," and nerve-racking describes something causing someone to feel nervous.
higher-up (n.)
hip-hop
hippie as in Woodstock, peace and love, and all that
hippy as in big-hipped
HIV positive (no hyphen, unless it's modifying a word: e.g., "Are you HIV positive?" vs. "The HIV-positive patients")
hmmm
homepage (also: homescreen, etc.)
homestretch
hoodie
hook-up (n.), hook up (v.)
Hosni Mubarak
hotspot, Wi-Fi connection place; hot spot for other uses (i.e., "vacation hot spots")
H.P. Lovecraft
h/t (for hat tips)
humblebrag
ID (for identification)
Ikea (not IKEA)
IMDb
indie pop, indie rock (but hyphenate as modifiers)
Instagram, Instagramming (capped in all forms)
internet (lowercase i)
iPad Mini
Iraq War
It girl / It couple
Jay Z (no hyphen)
jeez (not "geez")
jell (not "gel," per AP when used as a verb)
Jell-O
J.J. Abrams
JK (just kidding)
J.K. Rowling
J.Law
J.Lo
Juggalo / Juggalette
key chain (two words)
Kimye
Kobe (as in Bryant — OK to reference by first name)
L.A.
LARPer, LARPing (for Live-Action Role-Playing)
LeBron (as in James — OK to reference by first name)
Lego
less vs. fewer: Use less when referring to mass nouns, distance, or money; use fewer when referring to things that are quantifiable (e.g., "There was a less of a risk with that option," "There were fewer people at Jane's party than at Julie's.").
likable
like:
• Use commas on either side for an interjection: "If you have, like, a really bad day…"
• No quotation marks when used as a self-referential pseudo-quote: "I was like, I could never do that. And then I did."
• likes (as in, Facebook) — lowercase, not set in quotes
• As a suffix: see Combining Forms section below
listicle: avoid, use "list" instead
live stream (n. and v.)
live-tweet
log in (v.); log-in (n.)
logline (brief summary of a TV program or film); log line (used on ships)
longform
lower/upper Manhattan (lowercase L/U)
lunchbox
MAC (the cosmetics brand)
mac 'n' cheese
make do (not make due)
mama
manila envelope
mansplain, mansplaining
mash-up
Mason jar
matzoh
M.D./M.D.s (plural)
mecca (lowercase)
MIA
middle-aged (not -age)
Midtown Manhattan/Midtown (capped)
millennials (generally avoid using this term when possible)
mind-set
mixtape
mmm hmm
M.O.
Muammar al-Qaddafi
Mohamed Morsi
mohawk (lowercase as the hairstyle)
molly (and other drugs, lowercase)
more vs. over: Use more with quantities and over with spatial relationships. (e.g., "There were more than 20 people packed into the apartment," "The plane flew over the Atlantic Ocean.")
Muay Thai
Muggle (capped, as in a non-magical person)
mugshot
mustache
nap time
NASCAR
Nasdaq
National Airport or Washington National Airport: preferred over Reagan National Airport
Native American (not American Indian)
Necco (not NECCO)
never mind
News Feed (when referring to Facebook's News Feed; "newsfeed," one word, in other references)
news gathering
New Wave (for film genre); new wave (for music genre)
Ne-Yo
No. 1 but "number-one" when it appears in a quote
now: When referring to time, do not use a comma ("I used to be completely terrified of heights. Now I'm generally OK with heights"). When used colloquially, use a comma ("Now, I'd never say that all cats are awesome, but I've never met one who wasn't").
NSYNC
the n-word (style thusly)
NYC
Obama administration
Obamacare
OB-GYN
offseason
OG (no periods)
"oh man"/ "oh my god" / "oh no" all OK without comma after "Oh"
OK (not okay or O.K.)
OkCupid
omega-3
omelet
onesie
Oprah (OK to use just "Oprah" on first reference)
PA (for personal amplifier)
page view
Paleo diet
peekaboo
Peyton Manning
Ph.D. / Ph.D.s (plural)
phone calling (as a verb, no hyphen)
photobomb, videobomb
photo op
Photoshop (n.), photoshopped (adj.), photoshop (v.)
the Pill: capitalize when referring to birth control, but only when used as a noun and after "the" (e.g., "She was on the Pill to regulate her period." / "There's a new pill on the market with a lower dose of estrogen.")
pinecone
playoff
plus-size
PJs
Pop art movement
pop star, rock star
primetime (one word, all forms)
protester
pro tip (don't hyphenate)
pseudo words: don't hyphenate (e.g., "He rose from Obama stand-in to a pseudo strategist")
Psy
publicly (not publically)
punch line (two words)
Q&A
Qur'an
"the reason" or "the reason that" preferred to "the reason why" in running text
Reddit (cap in running text), redditor (lowercase, for someone who uses Reddit)
refriend / retweet / repin
Republican National Convention but "Republican convention" if not spelling out entire name
Republican Party (cap "P")
rideshare/ridesharing
right-click (hyphenate as both n. and v.)
RIP (no points)
rock 'n' roll
rock-paper-scissors
Rock and Roll Hall of Fame
rom-com
royal baby
the royal family (lowercase)
RT'd, RTs, RT (on Twitter)
Run-D.M.C.
screen saver (two words)
screencap
screengrab
screenshot
semi-automatic
service member
set list
al-Shabaab
Shiite, Shiites (not Shia, for the branch of Islam, but Shia is acceptable in quotes)
ship names: capped and italicized (USS Awesome)
'shippers (when referring to viewers who celebrate a fictional TV couple's romantic arc)
shit list
shithole
shitshow
shitstorm
shoegazer
shoo-in
showrunner
shyest
sideboob
sidebutt
side-eye
smartphone (but cell phone)
snowblowed (for past tense of snowblow)
S.O. (for significant other)
softcore
Solo cup
soulmate
soundcheck
soy milk
spandex
spell-check (n. and v.)
spray paint (n.), spray-paint (v.)
Sriracha
state representative (lowercase "s" and "r," unless it precedes politician's name)
startup
the States (when referring to the United States)
Statehouse (always capped)
stepgrandmother/stepgrandfather (close up all "step" relationships unless next word starts with vowel)
stock-in-trade
stop-and-frisk (hyphenate in all uses)
storyline
streetwear
struggle bus
student-athlete (also, student-performer, and the like)
subreddit
super PAC
supervillain
Sweet 16
synthpop
takeout (n.), take out (v.), takeaway (n.)
tear gas (n.); teargas (v.)
teepee
think piece
Third World: avoid; use "developing world/country" instead
tick-tock
till (as abbreviation for "until")
time-lapse (adj.), time lapse (n.)
timeline (one word, all uses)
Time (not TIME) magazine
the Today show (not Today Show)
touchscreen
Toys 'R' Us
tractor-trailer
trans/transgender (not transgendered)
trendspotting
tristate (one word, lowercase)
"try to" (not "try and," as in, "I'm going to try to call her later.")
Twitter / tweeting / tweets
Twitterstorm
type A, type B (as in personality)
U.N.
U.S., U.S.A. U.K. (but NYC)
username
Vine-ing (post a Vine/use Vine is preferred; cap in all uses)
vinyasa yoga
Vitaminwater
V-day OK for Valentine's Day, but use sparingly
V-neck
V-shaped
Vogue Paris, Vogue Italia (not French Vogue, Italian Vogue)
voicemail
vs. (with a period, lowercase in list-y posts), versus (spelled out in news articles, longform stories); but v. for court cases
wack (n.), not cool, effed up; whack (n., v.), a hard or resounding blow, to hit with a hard or resounding blow; also gangster (as in Godfather) slang, "to kill"
Wall Street (spell out, rather than "Wall St.," in running text, unless talking about a specific address)
Wal-Mart Stores (when referring to the corporation); but "I went to Walmart" (when referring to the retail store)
Washington, D.C. / the D.C. area — but, in datelines, just "WASHINGTON"
website / web / webpage
whistle-blower (use instead of "leaker," which tends to have a negative connotation)
windbreaker
whoa
wide-awake (hyphenated)
WikiLeaks
wineglass
Wi-Fi
workflow (one word)
World Wide Web
www: Never use in a URL unless it you can't access the site without it (or if the URL requires the odd www1. or www2.) — all very rare instances!
Xacto
YA (for young adult)
yaaass
Yahoo (no !)
yeah
YouTube, YouTuber
zeitgeist (lowercase, even though MW "often" caps)
zip code (not ZIP code)
Ziploc
z's (aka sleep)
In most cases, spell out on first reference and follow with the acronym in parentheses (if there are subsequent references): e.g., "body mass index (BMI)." Lowercase acronyms with six letters or more (Nasdaq); exception is NASCAR. Possessive acronyms ending in "S" — like CBS or PBS — should take an 's, not just an apostrophe (CBS's sitcoms, PBS's programs, etc.). Well-known acronyms and abbreviations do not need to be spelled out, even on first reference. Use your judgment, but here are some that don't need to be spelled out:
AIDS
ASPCA
CBS
CD
CEO
CIA
CNN
CPR
CT (scan)
DNA
DUI
ER
ESPN
FBI
FDA
HBO
HIV
HMO
HR
IQ
IRS
MIT
MRI
MTV
NAACP
NASA
NASCAR
Nasdaq
NBA
NBC
NFL
NHL
PBS
PC
PGA
PMS
SPF
SUV
UCLA
USDA
VCR
VH1
VHS
WNBA
WWF
YMCA
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