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The band’s first official apparel for Random Access Memories are advertised in a stylish campaign that looks straight out of the heyday of disco.
Daft Punk are certainly no strangers to embracing disco -- after all they brought in super-producer and Chic frontman, Nile Rodgers, to give "Get Lucky" an authentic '70s dance music vibe -- and they continued the disco-theme with their clever new campaign that pays homage to ads of the late '70s and early '80s.
Getting Studio 54 vibes!
Via daftpunk.com
If it wasn't for the belt buckle, this could totally pass for a high-waisted Gloria Vanderbilt jeans ad.
Via daftpunk.com
This could fit right in with an early '80s Maxell cassette tape ad.
Via daftpunk.com
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